The
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Tradition of the
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is fading?

The Subcontinent once thrived on baithaks—spaces for ideas and collaboration. We’re bringing them back.

Welcome to Brand Baithak

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Branding Trends Social
Marketing Discussion Baithak

The Story Behind the Baithak

But why a baithak? Why not just another conference, another webinar, another LinkedIn post? Because stories weren’t always just content. Once, they were experiences.

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The Baithak Behind Every Big Brand

Great brands don’t happen in boardrooms. They happen in conversations.

Baithak Awal
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Manazir from Our Previous

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The greatest campaigns didn’t just sell products—they shaped culture. Apple’s ‘Think Different’ wasn’t an ad—it was a movement. Because icons aren’t built on strategy alone. They’re built on stories.

Team Member Zarrak Khan

From product manager to CEO, Zarrak Khan now leads MarketPro, turning SaaS features into stories and strategy into scale.

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Team Member Waleed Malik

Waleed Malik, Founder & COO of Win It Digital, fuses finance and flair to build bold brand identities. From digital campaigns to event experiences, he turns strategy into standout stories.

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Team Member Syed Muhammad Kamal

Brand Manager at NY212, Kamal blends design and strategy to craft stories that stick - from fashion to fintech, including Nishat Linen’s culture-meets-commerce 2021 campaign.

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Team Member Saleem Waheed

Saleem Waheed turns startups into stories that scale. As Marketing Manager at MarketPro, he leads global GTMs across 12+ products with a sharp mix of strategy, storytelling, and SaaS know-how.

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This Baithak belongs to the crazy ones.